Upper East Side Townhome

The challenge

A multi-floor Upper East Side townhome with the architecture to command top-of-market rates but a listing that read as residential rather than hospitality.

The approach

We rebuilt the listing around a single guest archetype — the design-literate international traveler — and layered an operational standard the local team could execute without supervision.

Services delivered

• Market repositioning
• Full interior design
• Photoshoot direction
• Operations playbook

Design story

Warm plaster, restored millwork, and a restrained palette let the building's bones photograph the way the neighborhood deserves.