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New York, NY · Townhome · Full Partnership

UES Brownstone — South

Superhost status — proof of concept

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UES Brownstone — South – after
UES Brownstone — South – before
BeforeAfter

Results

  • ADR change

    Premium NY tier

  • Occupancy

    High year-round

  • Review score

    Superhost

The challenge

A second brownstone in the same building system needed the same hospitality standard without copying the first listing's identity.

The approach

A sister palette — warmer, lower-light, more romantic — designed to photograph distinctly while running on the same operational backbone.

Services delivered

  • Concept design
  • Sourcing & install
  • Listing copy strategy
  • Ops playbook & QC

Design story

Deep wood tones, candle-warm lighting, and tactile textiles separate it from its sibling without breaking the system.

"Two listings, two identities, one standard."

Gallery

UES Brownstone — South — image 1
UES Brownstone — South — image 2
UES Brownstone — South — image 3
UES Brownstone — South — image 4
UES Brownstone — South — image 5

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