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Brownstone — Multi-Unit Project

Multi-unit brownstone — repositioned as a single hospitality system

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Brownstone — Multi-Unit Project – after
Brownstone — Multi-Unit Project – before
BeforeAfter

Results

  • ADR change

    Premium tier

  • Occupancy

    Strong year-round

  • Review score

    5-star consistency

The challenge

A multi-unit brownstone where each apartment needed its own identity while running on one shared operational backbone — and photographing as a coherent, design-forward portfolio.

The approach

We treated the building as one project: a unified material language across units, distinct palettes per apartment, and a shared turnover SOP that holds the standard nightly across every door.

Services delivered

  • Whole-building concept
  • Unit-by-unit interior design
  • Sourcing & install
  • Operations playbook

Design story

Restored millwork, warm oak, and quiet contemporary furniture let each unit feel singular while the building reads as one considered project.

"Every unit photographs like its own home — but the building runs as one system."

Gallery

Brownstone — Multi-Unit Project — image 1
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